Many activities focusing on Dutch elite sport have been transferred to the elite sport campaign, 100% Dope Free. In addition to providing information, this campaign focuses also on changing attitudes and behaviour.
Objectives of this program are:
- Increasing the awareness of athletes that it is their responsibility to keep the sport healthy and clean.
- To show that Dutch athletes actively support clean sport.
- To show a new generation that sport without doping is very well possible.
- To be a source of inspiration for the new generation.
