Who this guidance is for
This guidance has been commissioned by the World Anti-Doping Agency (WADA) for use by organisations interested in engaging young athletes in communications around the issue of anti-doping.
How this guidance has been developed
This guidance has been developed following a review of the research literature and interviews with academics, campaign managers, a selection of National and Regional Anti-Doping Organisations, and young athletes themselves. We have attempted to incorporate the perspectives of stakeholders from around the world within this review2. In particular we would like to thank Dr Brian Cugelman and UK Anti-Doping for their detailed feedback on this guidance.
Contents:
- What is social media?
- How do people use social media?
- How can I use social media?
- A 10-step programme for using social media successfully
- Further reading
